I only write this post to remind myself on Digital Marketing and for my new blog reader to understand what the buzz is all about.
Through the years, we’ve seen Google, Twitter and Facebook get stronger with hundreds of companies start spending on the web every single day, as part of their marketing effort.
What and why?
Web Definition: Digital Marketing is the promoting of brands using all forms of digital advertising.
Digital Advertising includes the use of email, search engine, social media, display banners on websites/blogs and many others, to deliver promotional marketing messages to existing and potential customers. These form of advertising only appear on the web via digital electronic devices such as computer, tablet and mobile, when you are connected to the Internet, thus the word ‘digital’ (TV & Radio Commercial, Billboard, Newspaper and Magazine are known as traditional advertising).
Digital Marketing, simply put, is marketing effort that make use of these devices through various digital advertising channel described above.