Inbound Marketing: What Is It And How It Can Help Your Business

For the past 10 years, Inbound Marketing has been the most effective marketing method for doing business online. There are already many marketers trying to change their approach in marketing and many large businesses started to explore Content Marketing, which really what Inbound Marketing is about. So what is Inbound Marketing and can it really help your business?

What is Inbound Marketing

Put it in a regular situation when you wake up every morning, the first thing you do is checking your Facebook newsfeed and the second post you see is a sponsored post by some brand trying to get your attention. Refresh that news feed, another sponsored post by some other brand will appear to fight for your attention. As a user, your tired eyes ignore that sponsored post, most of the time. But if you are the Brand trying to advertise your product, you see how difficult it is to get attention from your audience no matter how specific your Ads targeting is.

Read more

30 Greatest Lead Generation Tips, Tricks and Ideas [Free eBook]

Only 1 in 10 marketers say their lead generation efforts are highly efficient and effective, that’s why we’ve compiled the 30 greatest lead generation tips, tricks and ideas in this brand new guide, so you can start reeling in those leads.

30 Greatest Lead Generation Tips Tricks and Ideas

As a marketing professional, you work so hard to get your leads list filled month-to-month so you could pass them over to your sales team and so they could work their part to close a business deal. And to get potential leads for business, you usually attend networking event, find promising businesses to build partnership or maybe work on some traditional and online marketing to achieve your goals. It can be hard at times and more so, time consuming.

In this post, we will discuss the best ways to generate more leads for your business, the same way that has helped HubSpot generates over 70,000 leads every month!

The Greatest Lead Generation Tips

Just before we dive straight into lead generation ideas, there are 4 main components of lead generation campaigns;

  1. Offer – a piece of content that is perceived high in value such as ebooks, whitepapers, coupons etc.;
  2. CTA (Call to Action) – a text, image or a button that links directly to a landing page where people can find your offer;
  3. Landing Page – a specialised page that contains information about only one particular offer, with a form to download that offer;
  4. Form – an important part of a landing page to let you collect contact information from your visitor in exchange for an offer.

All the 30 greatest lead generation tips in this ebook will cover each of these elements which will teach you;

  • What makes a killer performing landing page
  • The best lead generation content
  • How to create offers that are impossible to ignore
  • …and more!

Ready? Click the below button to download the FREE eBook!





Download the FREE eBook of 30 Greatest Lead Generation Campaign Tips, Tricks & Ideas