For the past 10 years, Inbound Marketing has been the most effective marketing method for doing business online. There are already many marketers trying to change their approach in marketing and many large businesses started to explore Content Marketing, which really what Inbound Marketing is about. So what is Inbound Marketing and can it really help your business?
Put it in a regular situation when you wake up every morning, the first thing you do is checking your Facebook newsfeed and the second post you see is a sponsored post by some brand trying to get your attention. Refresh that news feed, another sponsored post by some other brand will appear to fight for your attention. As a user, your tired eyes ignore that sponsored post, most of the time. But if you are the Brand trying to advertise your product, you see how difficult it is to get attention from your audience no matter how specific your Ads targeting is.